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Case Study · Website Redesign + Founder Film · 2026

How We Rebuilt CallHR's Digital Presence — and Why HR Businesses Can't Afford a Weak Website

CallHR is a Frederick, MD–based HR consulting firm led by Tanya Prescott, SHRM-CP. Nishani Media rebuilt their website and produced a cinematic founder film — resulting in a 59% jump in unique visitors and a 200% increase in contact clicks within 30 days.

Client
CallHR · Tanya Prescott, SHRM-CP
Services
Website Redesign + Founder Film
Location
Frederick, Maryland
Timeline
4 Weeks
The Results — 30 Days After Launch
↑59%Unique Visitors
↑47%Total Site Sessions
↑200%Clicks to Contact
Before vs. After

Drag to See the Transformation

← drag to compare →
callhr.co — After
callhr.co — Before
Old CallHR website
Before
After
The Founder Film

Putting Tanya Front and Center

A cinematic founder film shot on the Fujifilm X-H2 that positioned Tanya's expertise before the first call. Her voice, her story, her authority — on screen.

Founder Film — CallHR
Tanya Prescott · CallHR.co
Industry Context

Why HR Consulting Businesses Can't Afford a Weak Digital Presence

Trust Is the Product
HR consultants ask businesses to hand them their most sensitive function — people, compliance, legal risk. A glitchy website signals the opposite of the precision clients need.
The Founder IS the Brand
In HR consulting, clients aren't hiring a system — they're hiring a person. A founder video puts a face, voice, and story to that expertise before the first call.
Local Credibility Matters
SMBs in Frederick and the DMV need to trust their HR partner knows their market. A professional web presence with real testimonials separates a consultant from a commodity.
The Challenge

A Broken Website Was Costing Real Business

Tanya built CallHR on deep HR expertise — SHRM-CP certified, years of consulting, genuine care for helping businesses protect their people. But her website told a different story.

The site was glitchy, inconsistent across devices, and actively worked against the brand she'd spent years building. In a field where clients hand you their compliance exposure, a broken website isn't just a visual problem — it's a credibility problem.

Before
Glitchy, broken website that didn't function correctly
Generic stock photography — no real presence
No founder video or personal brand component
Weak testimonials with no photos or specifics
Broken service CTAs leaking conversion
No case studies or differentiation
No SEO structure — invisible to local search
After
Fully rebuilt site — clean, fast, professional
352 site sessions in 30 days (↑47% MoM)
317 unique visitors (↑59% growth)
Clicks to contact up 200% in first month
Cinematic founder video produced and embedded
Google Ads campaign live and driving traffic
Visitors from multiple countries
"

I was so relieved to find Nick. My website was a glitchy mess and wasn't working, but Nick stepped in and cleaned everything up perfectly. Now, it finally runs exactly how it should. On top of the technical fixes, the video Nick produced for me is incredible. It's rare to find people who are just as good at deep technical repairs as they are at creative filmmaking. I'm beyond happy with the results!

Tanya Prescott, SHRM-CP · Lead Consultant, CallHR · Frederick, Maryland
What This Means For You

If Your Business Runs on Trust, Your Website Has to Earn It

This pattern — strong expertise, weak digital presence — is one of the most common problems in founder-led professional service businesses. Financial advisors. Healthcare consultants. Legal professionals.

A founder film + rebuilt website isn't a vanity project. It's infrastructure. It's the reason Tanya's contact clicks went up 200% in 30 days without changing her offer, pricing, or outreach.

Who This Is For
HR consultants and professional service firms
Financial advisors and wealth managers
Healthcare practitioners and wellness consultants
Legal and compliance professionals
Coaches, fractional executives, B2B service providers
Any founder-led business where you ARE the brand
Ready to Begin

Your Business Deserves a Presence That Matches Your Expertise.

Let's build your founder film and website together. No pressure, no pitch.

Start Your Project →